Pest control CRM

The agentic CRM built for pest control companies.

Recurring plans, dense routes, licensed technicians, seasonal spikes, chemical logs, renewals, and referrals — running in one system that understands how a pest control operation actually works.

The short answer

Love is an AI-native pest control CRM and field service platform. It runs recurring service plans, license-aware dispatch and routing, chemical logging, invoicing and collections, reviews, and referrals on one customer record, with AI teammates doing the repetitive office work under permissions you set. Love is in early access for pest control operators and migrates your existing platform data with one-to-one parity.

Category
AI-native pest control CRM and field service management software
Built for
Founder-led and multi-location pest control companies running recurring plans
Replaces
PestPac, FieldRoutes, GorillaDesk, Briostack, Pocomos, plus bolt-on texting, review, and referral tools
Core services covered
General pest, termite/WDI, mosquito, rodent, wildlife, commercial accounts, specialty programs
AI model
AI teammates with per-capability permissions: view, recommend, act, require approval, or blocked
Availability
Early access — pricing is being finalized with the operators joining now

What is Love for pest control?

A direct answer.

Love is an agentic CRM and field service platform built specifically for pest control companies. It manages residential and commercial accounts, recurring service plans, licensed technicians, dense routes, inspection notes, chemical usage, renewals, and referrals in one connected system. Instead of an office team pushing information between a CRM, a routing tool, a texting app, and a payment processor, AI agents read the account, decide what to do, and take action across the operation.

The problem

Why generic CRMs fail pest control operators.

Recurring plans get treated like one-off jobs

General-purpose CRMs don't understand quarterly general pest, monthly mosquito, annual termite renewals, or specialty programs. Renewals slip, upsells get missed, and the office has to hand-manage cycles the software should already know.

Routes were built for a person with a whiteboard

Legacy dispatchers optimize a single day at a time. They can't see the whole route board, the technician's license class, drive time, service duration, customer preference windows, and next-week density in one pass.

Technicians generate revenue that never gets captured

A tech flags rodent activity, a termite condition, or a mosquito upsell in a note that nobody follows up on. The lead dies inside the CRM because there is no agent watching for it.

The office team is glued to a stack of six tools

One system for scheduling, another for texting, another for payments, another for reviews, another for referrals, another for reporting. Every customer conversation is stitched together by hand.

End-to-end workflow

From lead to renewal, one system.

  1. 01

    Lead comes in

    Web form, call, referral pass, or Google — captured in Love with source, service interest, and property context.

  2. 02

    Qualified & estimated

    AI agent scores the lead, pulls property data where available, and drafts a plan and price for review.

  3. 03

    Scheduled

    Booked into the right route based on license class, service type, and customer preferences — not the first open slot.

  4. 04

    Routed

    Route density, drive time, and skill match considered every time the board changes.

  5. 05

    Serviced

    Technician sees property history, pest pressure, prior notes, and target areas on arrival.

  6. 06

    Documented

    Materials, EPA numbers, application rates, and condition photos captured for the account and the log.

  7. 07

    Invoiced & paid

    Recurring billing, card-on-file, and payment reminders handled without office chasing.

  8. 08

    Reviewed & referred

    Post-service review request and a referral pass to the customer's Apple or Google Wallet.

  9. 09

    Retained

    Renewals, at-risk detection, and win-back sequences run in the background.

Agentic operations

Software that records work vs. software that does the work.

A traditional CRM stores information and waits for a person to click. Love is being built so AI agents read the same data, decide what should happen next, and take action across the business. Below is what is actually shipping today, and what Love is being built to do next.

Available today

Shipping in early access

  • AI-assisted migration from PestPac, FieldRoutes, GorillaDesk, Briostack, Pocomos, and other pest platforms with one-to-one data parity.
  • Waitlist and early-access onboarding for pest control operators.
  • Unified customer, service history, agreement, and balance records ready to run tomorrow's routes.

On the roadmap

What Love is being built to do

  • Agent that answers inbound calls and web inquiries, qualifies pest type, and books the appointment.
  • Dispatch agent that rebalances routes when a cancel, add, or weather delay lands.
  • Renewal agent that watches annual termite, quarterly general pest, and seasonal mosquito cycles.
  • Technician upsell agent that turns "saw rodent activity" into a scheduled inspection.
  • Collections agent that recovers unpaid invoices without the office chasing them.
  • Review and referral agent that runs post-service campaigns automatically.

Roadmap items are directional. Early-access customers help shape the sequence.

What it does

Capabilities for pest control businesses.

Recurring service plans built in, not bolted on

Problem
Renewals, plan tiers, and specialty programs live in separate spreadsheets or a rigid plan table.
How it works
Love models general pest, mosquito, termite, wildlife, and specialty programs as first-class recurring plans with renewal cycles the AI understands.
Outcome
Renewals stop slipping. Upsells are surfaced before they expire. The office runs a much larger book with the same team.

Dispatch and routing that understands license class

Problem
You can't send an unlicensed applicator to a termite inspection or a mosquito-only tech to a wildlife call.
How it works
Every job carries the license, skill, and equipment it requires. The router only offers legal, appropriate slots.
Outcome
Fewer misroutes, safer service, and denser routes without a dispatcher babysitting the board.

One customer record, every channel

Problem
The account lives across a CRM, a texting app, a phone system, a payment tool, and email.
How it works
Calls, texts, emails, payments, service history, and notes all sit on the same customer record.
Outcome
Any CSR or technician can pick up a customer mid-conversation. Nothing is buried in a personal inbox.

Technician-generated leads that don't die

Problem
Techs flag conditions in notes that never make it to a follow-up.
How it works
Notes and photos are structured into leads and routed to the right person or agent for follow-up.
Outcome
Every rodent, termite, or mosquito flag turns into an actual conversation, not a forgotten line item.

Referrals and reviews as native workflows

Problem
Referral programs and review requests live in separate tools that don't know the service just happened.
How it works
Post-service triggers issue review requests and Apple/Google Wallet referral passes, and track redemptions on the customer's record.
Outcome
Higher review volume, more referrals, and a growth engine tied directly to service — not to a marketing tool.

Chemical logs and compliance without the paperwork

Problem
Materials, EPA numbers, targets, and application rates get logged twice — once for the customer, once for the state.
How it works
Applications are captured on the service record and mirrored to compliance-ready logs.
Outcome
Audits are painless. Techs finish their day faster. Office time on compliance drops sharply.

How Love compares

One connected system vs. the patchwork.

CapabilityLoveGeneric CRMLegacy field serviceMultiple point tools
Understands pest control workflowsPurpose-built for pest controlNo — generic contact and pipeline modelPartial — rigid tables, dated UINo — spread across 6+ tools
AI agents that take actionNative across the platformChatbot add-ons at bestAutomations, not agentsPer-tool automations that don't talk
Dispatch, routing & license classIncluded and route-awareNot supportedIncluded but manual-heavySeparate routing tool
Recurring plans & renewalsFirst-classManual pipelinesSupported, brittle to changeSpreadsheet-managed
Referrals & Wallet passesBuilt inNot supportedNot supportedSeparate referral tool
Reviews & reputationBuilt inNot supportedNot supportedSeparate reputation tool
Employee incentives & tipsBuilt inNot supportedNot supportedSeparate incentive tool
Data ownership & exportYou own the data, exportableYou own it, but siloedOften gated by tenure or feesFragmented across vendors
Systems you have to runOneStill need 5–6 othersStill need 3–4 others6–10

How migration works

Move your book over, with parity.

Love runs an AI-assisted migration off your current platform with one-to-one data parity — customers, properties, recurring plans, service history, agreements, balances, and notes. Here is the sequence.

  1. 01

    Export or connect your current platform

    We work from a standard export or a direct connection to PestPac, FieldRoutes, GorillaDesk, Briostack, Pocomos, or another system. You do not have to hand-build a spreadsheet.

  2. 02

    Map the data model

    Customers, properties, service locations, recurring plans, agreements, service history, chemical applications, balances, and notes are mapped to Love's objects field by field.

  3. 03

    Run the AI-assisted migration

    Agents move the records and normalize inconsistent plan names, duplicate contacts, and free-text notes into structured fields.

  4. 04

    Parity check

    Counts and totals are reconciled against your source system — customer counts, active plans, open balances, and upcoming scheduled work all have to match before you go live.

  5. 05

    Configure routes, plans, and permissions

    Service areas, technician license classes, plan pricing, and each AI teammate's permission level are set with your team.

  6. 06

    Go live with a fallback

    Your old system stays readable during the transition so the office is never stuck mid-week.

Who Love is for

Built for pest control operators.

  • Owner-led pest control shops replacing a spreadsheet or a shrinking legacy platform.
  • Growing multi-tech operators pushing 500–5,000 accounts through recurring plans.
  • Multi-location pest control companies unifying data across branches.
  • Franchise systems that need consistency without locking every location into a rigid tool.
  • Private-equity-backed home service platforms consolidating a portfolio onto one operating system.

Not a great fit yet: single-tech operators who don't run recurring plans, or teams that need a fully mature, decade-old platform with every legacy report built. Love is in early access and evolving quickly with the operators who join now.

Your data, your business

Owned by you, connected to what you already use.

You own your customer, service, and financial data inside Love. It is exportable, portable, and never held hostage. Love is being built to connect to the tools you already rely on — Gmail, phone, QuickBooks, Google Calendar, and more — so the operating system for your pest control business doesn't turn into another closed silo.

Built by operators

Why we're building Love.

Love is being built by home service operators. Kendall Hines ran his own lawn care company to around 2,000 customers before building LawnBot and selling it to WorkWave. He then co-founded Clicki, whose software has been used by more than 500 home service brands. Every recurring-plan gap, dispatch pain, and "why does this take six tools" moment in pest control has been felt on the ground first.

Read the full founder letter.

Buying guide

How to choose pest control CRM software.

What should a pest control company look for in CRM software?

Look for a system that understands recurring plans, license class routing, chemical logs, and technician-generated leads out of the box. If the CRM treats every service like a one-off job, or you have to bolt on a separate scheduling, texting, payments, and referrals tool, you're back to the patchwork stack that pest control companies already struggle with.

What's the difference between a pest control CRM and pest control field service software?

A CRM traditionally tracks contacts, deals, and communication. Field service software tracks jobs, technicians, and schedules. Pest control needs both in one place, plus recurring plans, compliance logging, and marketing. Love is designed to collapse those categories into a single agentic system.

Can one system manage both sales and operations for a pest control business?

Yes — and it should. Splitting sales in a CRM from operations in a legacy field service tool is what causes leads, upsells, and renewals to slip. Love is being built as a single platform where sales pipelines, scheduling, dispatch, service, and billing all share the same customer record.

When should a pest control company replace its current software?

When your team spends more time moving data between systems than serving customers. When routes are optimized by hand. When renewals or technician-generated leads are slipping. When your reporting requires exporting to a spreadsheet. Those are the signals that the software is now working against you.

How should an operator evaluate AI claims from pest control software vendors?

Ask what the AI actually does. Is it a chatbot that summarizes a note, or is it an agent that reads the account, decides an action, and executes it? Ask which decisions the AI is trusted to make today and which are on a roadmap. Anything vaguer than that is marketing.

Glossary

Pest Control software terms, defined.

General pest program
A recurring plan — usually quarterly or bi-monthly — covering common household pests like ants, spiders, and roaches, typically with free re-services between visits.
WDI / WDO inspection
A wood destroying insect or organism inspection, often required for a real estate transaction, that documents active infestation, prior treatment, and conducive conditions.
IPM (integrated pest management)
A treatment philosophy that combines inspection, exclusion, sanitation, and targeted material use instead of blanket spraying on a fixed schedule.
Re-service / callback
A return visit inside a covered plan when a customer still has activity. Callback rate is one of the clearest quality and margin signals in pest control.
Chemical log
The record of every application — product, EPA registration number, rate, quantity, target pest, and treated area — required for state compliance and technician licensing.
Route density
Stops per hour within a service area. Density is the primary driver of gross margin in recurring pest control because drive time is unbillable.
Recurring revenue / RMR
Contracted monthly recurring revenue from active plans, the number that most drives valuation in a pest control business.
License class
The state category a technician is certified in — for example general pest versus termite or wildlife — which determines what work they are legally allowed to perform.

Frequently asked

Questions, answered.

What is the best CRM for a pest control company?
The best pest control CRM is the one that understands recurring plans, license class routing, dispatch, compliance logging, and referrals without needing five bolt-on tools. Love is being built specifically for pest control operators who want one system doing the work instead of a stack of tools recording it.
What does a pest control CRM do?
A pest control CRM manages leads, customers, agreements, service history, scheduling, dispatch, invoicing, payments, renewals, referrals, and communication. Love adds AI agents that take action across all of those — from qualifying inbound leads to rebalancing routes to running renewal cycles.
Does a pest control business need both a CRM and scheduling software?
Not with Love. Historically operators bought a CRM for sales and a field service tool for scheduling because no single system did both well. Love is being built to run sales, scheduling, dispatch, and service on one connected record so information does not need to sync across two products.
Can Love manage recurring pest control services?
Yes. Recurring plans — quarterly general pest, monthly mosquito, annual termite, specialty programs — are modeled as first-class objects in Love, with renewal cycles the AI understands and acts on.
Can AI schedule and dispatch pest control technicians?
Love is being built so a dispatch agent can rebalance routes when a cancel, add, or weather delay hits, respecting license class, skill, equipment, and customer windows. Human dispatchers stay in the loop, but they stop being the bottleneck.
How can a pest control company improve route density?
Route density improves when scheduling considers geography, technician skill, service duration, and customer preferences at the same time — not one at a time. Love is designed to consider the whole board, not just today's stops, so density improves as the book grows.
Can Love manage referrals and customer rewards for a pest control business?
Yes. Love is being built with native referral and rewards workflows, including Apple and Google Wallet referral passes. Post-service triggers can issue passes and track redemptions against the customer record.
Does Love replace PestPac, FieldRoutes, GorillaDesk, Briostack, or Pocomos?
Yes. Love is designed as a one-to-one replacement. AI agents migrate customers, service history, agreements, balances, and chemical logs from those platforms, and the migration is reconciled against your source system before you go live.
How does Love handle termite inspections and WDI reports?
Termite work is modeled as its own service type with inspection findings, conducive conditions, treatment records, warranty terms, and annual renewal cycles on the property record. Because renewals are first-class objects, the annual bill and inspection reminder do not depend on someone remembering.
Can Love run seasonal mosquito programs?
Yes. Mosquito programs are recurring plans with a season window, so the plan starts, runs its rounds, and comes back next season. Weather-driven reschedules and end-of-season renewal outreach are handled inside the same system that holds the route.
Does Love support commercial pest control accounts?
Yes. Commercial accounts can carry multiple service locations, site-specific instructions, device or trap layouts, separate billing contacts, and reporting requirements under one parent customer record.
How does Love handle chemical and EPA compliance logging?
Applications are captured at the point of service — product, EPA registration number, rate, quantity, target, and treated area — and mirrored to compliance-ready logs, so the technician documents once instead of twice.
Can Love reduce pest control callbacks?
Callbacks usually trace back to missing property context or the wrong technician on the stop. Love puts full property history, prior activity, and target areas in front of the technician, and only routes work to technicians whose license and skill match the job.
Will AI teammates text my customers without my approval?
Only if you allow it. Every capability — viewing customers, texting, rescheduling, assigning technicians, changing pricing, touching financials — is set per teammate to view, recommend, act, require approval, or blocked. Teammates pause and notify the approvers you name when they hit a limit.
Can Love handle collections on past-due pest control accounts?
A billing teammate can run payment reminders and collections sequences inside limits you set, escalating to a human when an account needs judgment. Every action it takes is attributed and logged on the customer record.
Does Love work for a single-truck pest control operator?
Yes, and that is often where AI teammates matter most, because there is no office staff to absorb the administrative load. The same system scales as you add technicians and locations.
How long does it take to get onboarded?
Onboarding time depends on how clean your current data is and how many service areas and plan types you run. We scope it on the demo call rather than quoting a number we cannot stand behind for every operator.
Can Love connect to the tools I already use?
Love is being built to connect to the tools home service operators already rely on — Gmail, phone systems, QuickBooks, Google Calendar, and more. Additional integrations are added as customers request them.
Who owns the customer data inside Love?
You do. Your customer, service, financial, and compliance data belongs to your business and is exportable. Love is intentionally not being built as another closed platform that traps its customers' data.
How much does pest control CRM software cost?
Love is in early access and pricing is being finalized with the operators joining now. Any specific pricing quoted elsewhere has not come from us. Contact us through early access for current terms.

Run pest control on one system.

Get early access to Love and help shape the agentic CRM built for pest control operators. Migration from your current platform is on us.