What is the best CRM for a landscaping company?

The best landscaping CRM handles maintenance and project work on one record, with estimating, crew scheduling, job costing, and referrals built in. Love is being built specifically for landscaping operators who want a system doing the work instead of a stack of tools recording it.

What does a landscaping CRM do?

It manages leads, customers, properties, estimates, agreements, maintenance routes, project schedules, crews and equipment, job costing, invoicing, payments, renewals, referrals, and communication. Love adds AI agents that act across all of those.

Does a landscaping business need both a CRM and scheduling software?

Not with Love. Historically operators bought a CRM for sales and a field service tool for scheduling because no single system did both well. Love runs both on one connected record.

Can Love manage recurring landscaping maintenance?

Yes. Recurring maintenance agreements are first-class objects the AI understands, with renewal cycles, service history, and enhancement upsells tracked on the customer record.

Can AI schedule and dispatch landscaping crews?

Love is being built so a dispatch agent balances maintenance routes and project crews, respecting skill mix, equipment, and job priorities. Human dispatchers stay in the loop but stop being the bottleneck.

Can Love handle estimates and proposals for landscaping projects?

Yes. Love is being built with an estimating agent that drafts proposals using materials, labor, and property context, and puts them in front of a human for approval before they go to the customer.

Can CRM software automate customer follow-up for landscaping?

Yes. Love is designed to trigger review requests, referral passes, and renewal outreach from what happened on the job, not from a static drip.

Can Love manage referrals and customer rewards for a landscaping business?

Yes. Love is being built with native referrals and rewards, including Apple and Google Wallet referral passes, tracked on the customer record.

Does Love replace my current landscaping software?

Yes. Love is designed as a one-to-one replacement for the major landscaping and field service platforms, with a 24-hour AI-driven migration.

Can Love connect to the tools I already use?

Love is being built to connect to core tools — Gmail, phone, QuickBooks, Google Calendar — with additional integrations added as customers request them.

Who owns the customer data inside Love?

You do. Your customer, job, and financial data belongs to your business and is exportable. Love is intentionally not being built as another closed platform.

How much does landscaping CRM software cost?

Love is in early access and pricing is being finalized with the operators joining now. Contact us through early access for current terms.

Landscaping CRM

The agentic CRM built for landscaping companies.

Recurring maintenance, project bids, crews and equipment, materials and labor, change requests, seasonal services, and referrals — all in one system that thinks like a landscaping operator.

Get early access Read the founder letter

What is Love for landscaping?

A direct answer.

Love is an agentic CRM and field service platform built specifically for landscaping companies. It manages recurring maintenance routes, project estimates and proposals, crew and equipment assignments, materials and labor tracking, job profitability, change requests, invoicing, and referrals in one connected system. Instead of a team stitching together a CRM, an estimating tool, a scheduling tool, and QuickBooks, AI agents read the job, decide what should happen next, and take action.

The problem

Why generic CRMs fail landscaping operators.

Maintenance and project work run on different tools

Recurring maintenance lives in a scheduling tool. Project estimates live in a proposal tool. Job costing lives in QuickBooks. Nothing sees the whole customer.

Estimates take hours and still lose margin

Rebuilding estimates for every property, remembering material pricing, and remembering last year's labor rates burns hours per week — and still misses margin on change orders.

Crew and equipment assignments live in someone's head

Who's on the mow crew, who's on the install crew, who has the skid steer today — usually a whiteboard the office redoes every morning.

Referrals and reviews aren't wired into service

The best growth channel in landscaping is neighbors and referrals, but there's no automation tying a completed job to a referral pass or review request.

End-to-end workflow

From lead to renewal, one system.

01
Lead comes in
Web form, referral pass, or call — captured with property context and service interest.
02
Qualified & estimated
Estimate or proposal drafted with materials, labor, and margin awareness.
03
Sold
Signed proposal converts into scheduled work, not a separate object the office has to rebuild.
04
Scheduled
Maintenance goes onto the route; project work goes onto the crew calendar with equipment reserved.
05
Serviced
Crew sees property notes, site photos, materials, and instructions on the mobile record.
06
Change managed
Change requests captured on the job, priced, and confirmed with the customer.
07
Documented
Materials used, labor hours, and progress photos captured against the job.
08
Invoiced & paid
Progress billing, milestone billing, or recurring maintenance billing handled without office effort.
09
Reviewed & referred
Review requests and Apple/Google Wallet referral passes triggered post-completion.
10
Retained
Maintenance renewals and enhancement upsells handled by an agent, not by memory.

Agentic operations

Software that records work vs. software that does the work.

A traditional CRM stores information and waits for a person to click. Love is being built so AI agents read the same data, decide what should happen next, and take action across the business. Below is what is actually shipping today, and what Love is being built to do next.

Available today

Shipping in early access

24-hour AI migration from your current landscaping platform with one-to-one data parity.
Waitlist and early-access onboarding for landscaping operators.
Unified customer, property, agreement, and balance records ready for the next season.

On the roadmap

What Love is being built to do

Estimating agent that drafts proposals with materials and labor from the property context.
Dispatch agent that balances maintenance routes and project crews, including equipment.
Change-order agent that captures scope changes, prices them, and confirms with the customer.
Renewal agent that watches maintenance agreements and enhancement upsells.
Collections agent that recovers unpaid invoices without office chasing.
Review and referral agent that runs post-completion campaigns automatically.

Roadmap items are directional. Early-access customers help shape the sequence.

What it does

Capabilities for landscaping businesses.

Maintenance routes and project work in one system

Problem: Landscaping companies run two operations that never share data.
How it works: Love models both maintenance and project work on the same customer record with the AI understanding each context.
Outcome: One customer view, one revenue picture, one operations story.

Estimating that gets faster the more you do

Problem: Estimates are rebuilt from scratch and lose margin to forgotten details.
How it works: Love is being built so an estimating agent drafts proposals using materials, labor rates, and property context, then puts them in front of a human for approval.
Outcome: Faster proposals, more consistent pricing, fewer margin leaks.

Crew and equipment assignments the whole team can see

Problem: Whiteboards and morning meetings don't scale beyond a few crews.
How it works: Crew assignments, equipment, and skills live on the schedule with drag-and-drop reassignment and mobile visibility.
Outcome: Less chaos in the yard, less time lost switching plans, better crew accountability.

Job costing tied to the customer, not to accounting

Problem: Profitability lives in QuickBooks, disconnected from the customer record.
How it works: Materials, labor, and job progress are captured on the job, with margin visible where it belongs.
Outcome: Faster decisions on pricing and crew mix; fewer surprises at month end.

Change orders that don't slip

Problem: Scope changes are handled with a text message and forgotten by billing.
How it works: Change requests are captured against the job, priced, and confirmed before work continues.
Outcome: Fewer disputed invoices, less friction with customers, more captured revenue.

Referrals and reviews wired into project completion

Problem: The best moment to ask for a review or referral is the day the project is done — and it's the moment nobody remembers.
How it works: Post-completion triggers issue review requests and Apple/Google Wallet referral passes automatically.
Outcome: Higher review volume, more organic growth in neighborhoods where the job is visible.

How Love compares

One connected system vs. the patchwork.

Capability	Love	Generic CRM	Legacy field service	Multiple point tools
Maintenance + project in one system	First-class	No — generic pipeline only	Partial	Split across 6+ tools
AI agents that take action	Native	Chatbot add-ons	Automations, not agents	Disconnected automations
Estimating & proposals	Included and agent-drafted	Basic proposals	Included but rigid	Separate proposal tool
Crew & equipment scheduling	Included	Not supported	Included	Separate scheduling tool
Job costing on the customer record	Native	Not supported	Reports only	Lives in QuickBooks
Change orders	Native	Not supported	Manual	Manual
Referrals & Wallet passes	Built in	Not supported	Not supported	Separate tool
Reviews & reputation	Built in	Not supported	Not supported	Separate tool
Data ownership & export	You own the data	You own it, siloed	Often gated	Fragmented
Systems you have to run	One	Still 5–6 others	3–4 others	6–10

Who Love is for

Built for landscaping operators.

Owner-led landscaping companies replacing a spreadsheet or a shrinking legacy tool.
Growing maintenance and design/build operators who juggle two operations at once.
Multi-location landscaping companies unifying data across branches.
Franchise systems that need consistency without a rigid platform.
PE-backed platforms consolidating landscaping brands onto one operating system.

Not a great fit yet: solo operators without recurring maintenance, or teams that need every legacy report from a decade-old system rebuilt on day one. Love is in early access and evolves alongside the operators who join now.

Your data, your business

Owned by you, connected to what you already use.

You own your customer, job, property, and financial data inside Love. It's exportable and portable. Love is being built to connect to the tools your landscaping team already uses — Gmail, phone, QuickBooks, Google Calendar, and more — instead of trapping data in another closed platform.

Built by operators

Why we're building Love.

Love is being built by home service operators. Kendall Hines grew his own outdoor service business to around 2,000 customers before building LawnBot and selling it to WorkWave, then co-founding Clicki, whose software has been used by more than 500 home service brands. Every hour lost estimating a job or rebuilding a schedule board is why Love exists.

Read the full founder letter.

Buying guide

How to choose landscaping CRM software.

What should a landscaping company look for in CRM software?

Look for a system that runs maintenance and project work on the same customer record, with estimating, crew scheduling, job costing, change orders, and referrals built in. If the CRM only handles the sales pipeline, you'll rebuild the same patchwork stack you're trying to escape.

What's the difference between a landscaping CRM and field service software?

A CRM traditionally tracks contacts and deals. Field service software tracks jobs and schedules. Landscaping needs both, plus estimating, job costing, and marketing automation. Love is designed to collapse those categories into one agentic system.

Can one system manage both maintenance and project work?

Yes — and it should. Splitting maintenance from projects across two products is why customer views are incomplete and revenue reporting is painful. Love runs both on one connected record.

When should a landscaping company replace its current software?

When estimates take hours, when change orders slip through billing, when crews and equipment are managed on a whiteboard, when your reporting lives in a spreadsheet — those are the signals the software is now working against you.

How should an operator evaluate AI claims from landscaping software vendors?

Ask what the AI does today. Is it a chatbot summarizing a note, or an agent drafting an estimate, adjusting a crew assignment, or triggering a change order? Ask what a human still has to approve. If the vendor can't answer, the AI is marketing.

Frequently asked

Questions, answered.

What is the best CRM for a landscaping company?: The best landscaping CRM handles maintenance and project work on one record, with estimating, crew scheduling, job costing, and referrals built in. Love is being built specifically for landscaping operators who want a system doing the work instead of a stack of tools recording it.
What does a landscaping CRM do?: It manages leads, customers, properties, estimates, agreements, maintenance routes, project schedules, crews and equipment, job costing, invoicing, payments, renewals, referrals, and communication. Love adds AI agents that act across all of those.
Does a landscaping business need both a CRM and scheduling software?: Not with Love. Historically operators bought a CRM for sales and a field service tool for scheduling because no single system did both well. Love runs both on one connected record.
Can Love manage recurring landscaping maintenance?: Yes. Recurring maintenance agreements are first-class objects the AI understands, with renewal cycles, service history, and enhancement upsells tracked on the customer record.
Can AI schedule and dispatch landscaping crews?: Love is being built so a dispatch agent balances maintenance routes and project crews, respecting skill mix, equipment, and job priorities. Human dispatchers stay in the loop but stop being the bottleneck.
Can Love handle estimates and proposals for landscaping projects?: Yes. Love is being built with an estimating agent that drafts proposals using materials, labor, and property context, and puts them in front of a human for approval before they go to the customer.
Can CRM software automate customer follow-up for landscaping?: Yes. Love is designed to trigger review requests, referral passes, and renewal outreach from what happened on the job, not from a static drip.
Can Love manage referrals and customer rewards for a landscaping business?: Yes. Love is being built with native referrals and rewards, including Apple and Google Wallet referral passes, tracked on the customer record.
Does Love replace my current landscaping software?: Yes. Love is designed as a one-to-one replacement for the major landscaping and field service platforms, with a 24-hour AI-driven migration.
Can Love connect to the tools I already use?: Love is being built to connect to core tools — Gmail, phone, QuickBooks, Google Calendar — with additional integrations added as customers request them.
Who owns the customer data inside Love?: You do. Your customer, job, and financial data belongs to your business and is exportable. Love is intentionally not being built as another closed platform.
How much does landscaping CRM software cost?: Love is in early access and pricing is being finalized with the operators joining now. Contact us through early access for current terms.

Related resources

Run landscaping on one system.

Get early access to Love and help shape the agentic CRM built for landscaping operators. Migration from your current platform is on us.