What is the best CRM for a house cleaning company?

The best house cleaning CRM understands recurring cadences, team assignments, arrival windows, tips, and referrals without bolt-on tools. Love is built specifically for home service operators who want a system doing the work instead of a stack of tools recording it.

What does a house cleaning CRM do?

It manages leads, customers, recurring cadences, one-time cleans, team scheduling, customer access notes, arrival windows, tips, invoicing, payments, referrals, and communication. Love adds AI agents that act on all of those — from booking new customers to rebooking lapsed ones.

Does a cleaning business need both a CRM and scheduling software?

Not with Love. Historically operators bought a CRM for sales and a scheduling tool for operations. Love runs both on one connected record so information doesn't need to sync between products.

Can Love manage recurring cleaning schedules?

Yes. Weekly, biweekly, monthly, every-4-weeks, custom cadences, skips, and pauses are modeled as first-class objects the AI can understand and adjust.

Can AI schedule and dispatch cleaning teams?

Love is being built so a dispatch agent can shape and adjust the day's routes as cancels, adds, and delays hit, respecting team assignments, access preferences, and arrival windows.

Can CRM software automate customer follow-up for a cleaning business?

Yes. Love is designed to trigger arrival windows, on-the-way updates, review requests, rebooking offers, and referral passes based on real events — not static drip schedules.

Can Love manage tips and cleaner incentives?

Yes. Love is being built with native tips, incentives, and rewards that live on the customer and cleaner records, not in a separate product.

Can Love manage referrals for a cleaning business?

Yes. Love includes native referrals and Apple/Google Wallet referral passes, with redemptions tracked on the customer record.

Does Love replace my current cleaning software?

Yes. Love is designed as a one-to-one replacement for the major cleaning and field service platforms, with a 24-hour AI-driven migration that preserves customers, cadences, and balances.

Can Love connect to the tools I already use?

Love is being built to connect to core tools — Gmail, phone, QuickBooks, Google Calendar — with additional integrations added as customers request them.

Who owns the customer data inside Love?

You do. Your data belongs to your business and is exportable. Love is intentionally not being built as another closed platform.

How much does house cleaning CRM software cost?

Love is in early access and pricing is being finalized with the operators joining now. Contact us through early access for current terms.

House cleaning CRM

The agentic CRM built for home cleaning companies.

Recurring cleans, one-time deep cleans, teams with keys and codes, skip and reschedule requests, arrival windows, tips, and referrals — running in one system that understands how a cleaning operation actually works.

Get early access Read the founder letter

What is Love for home cleaning?

A direct answer.

Love is an agentic CRM and field service platform built specifically for home cleaning companies. It manages weekly, biweekly, and monthly recurring cleans, one-time and deep cleans, cleaning teams, customer access instructions, arrival windows, quality checks, tips, and referrals in one connected system. Instead of the office texting customers about arrival windows and chasing tips through a separate tool, AI agents read the day, decide what to communicate, and act.

The problem

Why generic CRMs fail home cleaning operators.

Recurring cleans, skips, and pauses are a nightmare in generic tools

Weekly, biweekly, monthly, every-4-weeks — plus vacations, one-off skips, and pauses. Most software makes the office rebuild schedules by hand every time a customer changes cadence.

Access instructions live in someone's head

Keys, codes, garage instructions, alarm codes, pet notes, entry preferences — often written in the CRM's "notes" field and lost the moment the assigned cleaner changes.

Arrival windows and customer communication are manual

Every day starts with the office sending a wave of "on our way" texts from a separate app. Nothing knows if the crew is actually running late.

Tips, referrals, and rebooking are three separate tools

Cleaners' tips, customer referrals, and rebooking incentives live in three different products none of which know the clean just finished.

End-to-end workflow

From lead to renewal, one system.

01
Lead comes in
Web form, referral pass, or call — captured with home size, frequency, and access notes.
02
Qualified & estimated
Cadence and pricing recommended based on home details and history where available.
03
Scheduled
Booked into a route that respects team assignments, arrival windows, and customer preferences.
04
Routed
Team routes optimized across the day with drive time and skill mix considered.
05
Communicated
Arrival windows, day-of confirmations, and cleaner-on-the-way updates run without office effort.
06
Cleaned
Team sees access instructions, preferences, pets, alarms, and prior notes on arrival.
07
Quality checked
Photos, checklists, or ratings captured on the clean, with quick-response paths for issues.
08
Invoiced & paid
Card-on-file recurring billing, tips, and payment reminders handled automatically.
09
Reviewed & referred
Review requests and Apple/Google Wallet referral passes triggered from the completed clean.
10
Retained
At-risk detection, rebooking, and win-backs handled in the background.

Agentic operations

Software that records work vs. software that does the work.

A traditional CRM stores information and waits for a person to click. Love is being built so AI agents read the same data, decide what should happen next, and take action across the business. Below is what is actually shipping today, and what Love is being built to do next.

Available today

Shipping in early access

24-hour AI migration from your current cleaning software with one-to-one data parity.
Waitlist and early-access onboarding for cleaning operators.
Unified customer, cadence, access-instruction, and balance records ready for tomorrow's schedule.

On the roadmap

What Love is being built to do

Inbound agent that answers new-cleaning inquiries, quotes, and books.
Communication agent that owns arrival windows, on-the-way messages, and delays.
Skip/pause/reschedule agent that adjusts the schedule and confirms with the customer.
Rebooking agent that recovers customers before they lapse.
Review, referral, and tip agent that runs post-clean campaigns without office effort.
Collections agent that quietly recovers card-on-file failures.

Roadmap items are directional. Early-access customers help shape the sequence.

What it does

Capabilities for home cleaning businesses.

Recurring cadences that just work

Problem: Weekly, biweekly, monthly, every-4-weeks, pauses, skips, one-offs — legacy tools force manual rebuilds every time a customer changes.
How it works: Love models cadence and exceptions on the customer record; the AI understands what "skip next visit" or "pause for 6 weeks" actually means for the schedule.
Outcome: Fewer scheduling mistakes and less office time per customer.

Access instructions that ride with the customer, not the cleaner

Problem: Keys, codes, alarms, pets, and preferences get lost when teams change.
How it works: Access details live on the customer record and appear on the mobile app for whichever team is assigned.
Outcome: New team members are effective on day one. Fewer callbacks about locked doors and confused pets.

Customer communication automated end to end

Problem: The office manually sends arrival windows and on-the-way texts every morning.
How it works: Communication is triggered from the schedule and updated in real time as routes move.
Outcome: Customers hear from you before they wonder. The office stops running a text-blast operation.

Tips and employee incentives built into the workflow

Problem: Cleaners' tips and incentives live in a separate product that doesn't know about the completed clean.
How it works: Tips, incentives, and rewards are captured against completed cleans and reported alongside performance.
Outcome: Higher cleaner satisfaction, better retention, less admin overhead.

Quality checks that turn into service recovery

Problem: A quality issue lives in an email chain that never becomes an action.
How it works: Post-clean checklists and customer feedback route into structured follow-up on the account.
Outcome: Faster service recovery, higher retention, and more consistent quality across teams.

Referrals and reviews wired into service

Problem: Referral and reputation tools have no idea a clean just happened.
How it works: Post-clean triggers issue review requests and Apple/Google Wallet referral passes to loyal customers.
Outcome: Higher review volume, more referrals, and cleaner customer acquisition economics.

How Love compares

One connected system vs. the patchwork.

Capability	Love	Generic CRM	Legacy field service	Multiple point tools
Understands cleaning workflows	Purpose-built for home services incl. cleaning	No — generic contact model	Partial — dated experience	No — 6+ tools
AI agents that take action	Native	Chatbot add-ons	Automations, not agents	Disconnected automations
Recurring cadences & pauses	First-class	Manual	Supported, brittle	Spreadsheets and workarounds
Access instructions & team assignment	Included	Note fields	Included but manual	Split across tools
Arrival windows & customer messaging	Automated end to end	Not supported	Manual blasts	Separate texting tool
Tips & employee incentives	Built in	Not supported	Not supported	Separate tool
Referrals & Wallet passes	Built in	Not supported	Not supported	Separate tool
Reviews & reputation	Built in	Not supported	Not supported	Separate tool
Data ownership & export	You own the data	You own it, siloed	Often gated	Fragmented
Systems you have to run	One	Still 5–6 others	3–4 others	6–10

Who Love is for

Built for home cleaning operators.

Owner-led cleaning companies replacing a spreadsheet or a shrinking legacy tool.
Growing operators running 3–20 teams with a real recurring book.
Multi-location and multi-brand cleaning companies unifying data.
Franchise systems that need consistency without a rigid platform.
PE-backed platforms consolidating cleaning brands onto one operating system.

Not a great fit yet: solo cleaners with a handful of accounts, or teams that need a decade-old feature list rebuilt on day one. Love is in early access and evolves alongside the operators who join now.

Your data, your business

Owned by you, connected to what you already use.

You own your customer, schedule, access, and financial data inside Love. It's exportable and portable. Love is being built to connect to the tools your cleaning team already uses — Gmail, phone, QuickBooks, Google Calendar, and more — rather than lock everything inside another closed platform.

Built by operators

Why we're building Love.

Love is being built by home service operators. Kendall Hines grew his own home service business to around 2,000 customers before building LawnBot and selling it to WorkWave, then co-founding Clicki, whose software has been used by more than 500 home service brands. The gaps that show up on cleaning schedule boards, tip runs, and rebooking sequences are ones we've seen up close.

Read the full founder letter.

Buying guide

How to choose home cleaning CRM software.

What should a house cleaning company look for in CRM software?

Look for a system that understands recurring cadences, skip/pause/reschedule workflows, access instructions, team assignments, and tips — without needing five bolt-on tools. If the CRM treats every clean like a one-off job, you're back to the patchwork stack.

What's the difference between a house cleaning CRM and scheduling software?

A CRM traditionally tracks contacts and deals. Scheduling software tracks jobs and teams. Cleaning companies need both, plus recurring cadences, arrival windows, tips, and referrals. Love is designed to collapse those into one agentic system.

Can one system run both sales and operations for a cleaning business?

Yes. Splitting sales from operations is what causes leads and rebookings to slip. Love is built so sales pipelines, scheduling, communication, service, tips, and billing all share one customer record.

When should a cleaning company replace its current software?

When the office spends the morning sending arrival texts by hand. When skips and pauses require rebuilding the week. When rebooking a lapsed customer takes 20 minutes and three tools. When your reporting lives in a spreadsheet.

How should an operator evaluate AI claims from cleaning software vendors?

Ask what the AI does today, not on a roadmap. Ask which decisions it's trusted to make (schedule, communicate, follow up) and which still require a human. If the vendor can't say, the AI is marketing.

Frequently asked

Questions, answered.

What is the best CRM for a house cleaning company?: The best house cleaning CRM understands recurring cadences, team assignments, arrival windows, tips, and referrals without bolt-on tools. Love is built specifically for home service operators who want a system doing the work instead of a stack of tools recording it.
What does a house cleaning CRM do?: It manages leads, customers, recurring cadences, one-time cleans, team scheduling, customer access notes, arrival windows, tips, invoicing, payments, referrals, and communication. Love adds AI agents that act on all of those — from booking new customers to rebooking lapsed ones.
Does a cleaning business need both a CRM and scheduling software?: Not with Love. Historically operators bought a CRM for sales and a scheduling tool for operations. Love runs both on one connected record so information doesn't need to sync between products.
Can Love manage recurring cleaning schedules?: Yes. Weekly, biweekly, monthly, every-4-weeks, custom cadences, skips, and pauses are modeled as first-class objects the AI can understand and adjust.
Can AI schedule and dispatch cleaning teams?: Love is being built so a dispatch agent can shape and adjust the day's routes as cancels, adds, and delays hit, respecting team assignments, access preferences, and arrival windows.
Can CRM software automate customer follow-up for a cleaning business?: Yes. Love is designed to trigger arrival windows, on-the-way updates, review requests, rebooking offers, and referral passes based on real events — not static drip schedules.
Can Love manage tips and cleaner incentives?: Yes. Love is being built with native tips, incentives, and rewards that live on the customer and cleaner records, not in a separate product.
Can Love manage referrals for a cleaning business?: Yes. Love includes native referrals and Apple/Google Wallet referral passes, with redemptions tracked on the customer record.
Does Love replace my current cleaning software?: Yes. Love is designed as a one-to-one replacement for the major cleaning and field service platforms, with a 24-hour AI-driven migration that preserves customers, cadences, and balances.
Can Love connect to the tools I already use?: Love is being built to connect to core tools — Gmail, phone, QuickBooks, Google Calendar — with additional integrations added as customers request them.
Who owns the customer data inside Love?: You do. Your data belongs to your business and is exportable. Love is intentionally not being built as another closed platform.
How much does house cleaning CRM software cost?: Love is in early access and pricing is being finalized with the operators joining now. Contact us through early access for current terms.

Related resources

Run cleaning on one system.

Get early access to Love and help shape the agentic CRM built for home cleaning operators. Migration from your current platform is on us.