# Love

> Love is an AI-native CRM and field service platform built for home service businesses — pest control, lawn care, home cleaning, and landscaping first. Operators hire AI teammates for scheduling, billing, and growth, and those teammates handle the repetitive work across customers, messages, scheduling, routing, payments, reporting, referrals, and reviews, with the human team in the loop and final approval on the decisions that matter.

The core promise: scale a service business without scaling the back office. Most growth costs land on the office — calls to return, messages to answer, routes to rebuild, invoices to chase, reviews to ask for — so Love puts AI teammates on that work inside one system instead of adding administrative headcount.

What makes Love different is the guardrails. Love holds the permission and data access rules for the business. Every capability — viewing customers, texting, rescheduling, assigning technicians, changing pricing, accessing financials — is set per teammate to view, recommend, act, require approval, or blocked. When a teammate reaches a limit or an approval-required action, it pauses and notifies the approvers the operator names, starting with the primary. Every read and write is attributed and logged, and any teammate can be paused at any time.

Love replaces legacy field service software (PestPac, GorillaDesk, FieldRoutes, Briostack, Pocomos, ServiceTitan, Jobber, Housecall Pro, Service Autopilot) with a single AI-native system, so customers, service history, routes, and billing live on one record set instead of several.

Love is currently in early access; the next step for an operator is a live demo call. Love is built by Clicki, Inc.

## Pages

- [Home](https://lovemycrm.com/): Positioning as the #1 AI operating system for recurring home services — what AI teammates do (messages, scheduling, routing, billing, reviews, referrals), a live demo of the scheduling teammate texting a customer and re-optimizing the route, the platform modules, the founders, and the demo-call CTA.
- [Founder letter](https://lovemycrm.com/founder-letter): Why Love exists and what an AI-native CRM means for home service operators.
- [About](https://lovemycrm.com/team): The founders and the team building Love.
- [Industries](https://lovemycrm.com/industries): The home service verticals Love is built for, live and planned.
- [Pest control CRM](https://lovemycrm.com/industries/pest-control): Recurring plans, chemical logging, routing, and collections for pest control operators.
- [PestPac alternative](https://lovemycrm.com/industries/pest-control/pestpac-alternative): How Love compares to PestPac, what carries over in a migration, and who should switch.
- [FieldRoutes alternative](https://lovemycrm.com/industries/pest-control/fieldroutes-alternative): AI teammates that act versus configured automation, and how migration works.
- [GorillaDesk alternative](https://lovemycrm.com/industries/pest-control/gorilladesk-alternative): For pest control operators who outgrew lightweight scheduling and invoicing.
- [Briostack alternative](https://lovemycrm.com/industries/pest-control/briostack-alternative): Recurring plans, renewals, and collections for subscription pest control books.
- [Termite & WDI software](https://lovemycrm.com/industries/pest-control/termite-software): WDI inspections, treatments, warranties, and annual renewal cycles on the property record.
- [Mosquito service software](https://lovemycrm.com/industries/pest-control/mosquito-service-software): Seasonal programs, weather resets, and season-over-season renewal.
- [Pest control routing & dispatch](https://lovemycrm.com/industries/pest-control/routing-and-dispatch): License-aware, density-first routing that re-optimizes when the day changes.
- [Lawn care CRM](https://lovemycrm.com/industries/lawn-care): Seasonal programs, treatment rounds, routing, and autopay for lawn care companies.
- [Service Autopilot alternative](https://lovemycrm.com/industries/lawn-care/service-autopilot-alternative): AI teammates instead of automations you build and maintain.
- [Real Green alternative](https://lovemycrm.com/industries/lawn-care/real-green-alternative): Program-grade lawn care capability without a module stack or internal admin.
- [Jobber alternative](https://lovemycrm.com/industries/lawn-care/jobber-alternative): For recurring lawn programs rather than one-off job workflows.
- [Fertilization & weed control software](https://lovemycrm.com/industries/lawn-care/fertilization-and-weed-control-software): Rounds, timing windows, products, and application records.
- [Lawn care route optimization](https://lovemycrm.com/industries/lawn-care/route-optimization): Density-first routing that survives rain days and rebalances mid-season.
- [Lawn care recurring billing & autopay](https://lovemycrm.com/industries/lawn-care/recurring-billing-and-autopay): Prepay, per-visit, autopay, declined-card recovery, and collections.
- [Home cleaning CRM](https://lovemycrm.com/industries/home-cleaning): Recurring cleans, crew scheduling, access notes, and payments for cleaning businesses.
- [Landscaping CRM](https://lovemycrm.com/industries/landscaping): Maintenance and project work on one record, with estimating, crew scheduling, and job costing.
- [AI teammates](https://lovemycrm.com/agents): The AI teammates you can hire inside Love — scheduling, billing, and growth — plus the permission and data access model, approvals, and the roadmap for connecting your own agent.
- [Technician mobile app](https://lovemycrm.com/technician-app): The native field app for technicians — today's route with drive time and estimated earnings, stop details and service coverage, navigate/call/text, completing service and collecting payment on site, plus rewards, scorecard, and lead submission.
- [Blog](https://lovemycrm.com/blog): Guides, comparisons, and playbooks on AI CRM software for home service operators.
- [Best AI CRM for pest control companies (2026)](https://lovemycrm.com/blog/best-ai-crm-pest-control): 2026 comparison of AI pest control software — Love, Solea, FieldRoutes, PestPac, GorillaDesk, Briostack, Pocomos, ServiceTitan, Jobber, Housecall Pro — with pricing, AI autonomy, compliance depth, and how to choose.
- [Best AI CRM for lawn care companies (2026)](https://lovemycrm.com/blog/best-ai-crm-lawn-care): Program-first comparison of lawn care software and what AI teammates run across a season.
- [How to automate customer follow-ups with AI](https://lovemycrm.com/blog/automate-customer-follow-ups-with-ai): A six-step playbook plus event-triggered follow-up playbooks and the guardrails that make autonomy safe.

## Optional

- [Brand guidelines](https://lovemycrm.com/brand.md): Love brand spec — palette, typography, UI components, voice, and rules for AI agents.

## Key facts

- Category: AI-native CRM / AI-native field service management software
- Built first for: pest control and lawn care operators — founder-led and multi-location
- Also supports: home cleaning, landscaping, pool service, irrigation, and adjacent home service verticals
- Product surfaces (site navigation taxonomy): dispatch board, technician mobile app, estimates & price book, e-proposals & agreements, payments, customer portal & reporting, agentic routing & scheduling, referrals & reviews, incentives & KPIs
- Core capabilities: customer records, messaging, AI-driven scheduling, route optimization, payments and collections, reporting and answers, referrals, reviews, technician incentives, AI teammates
- Launch roster of AI teammates: Scheduling Teammate (optimizes schedules, reschedules jobs, manages technician routes), Billing Teammate (invoicing, payments, collections within set limits), Growth Teammate (reviews, referrals, customer reactivation)
- Next teammates planned: dispatch, estimating, customer support, and reporting — the roster grows based on the work operators want taken off their plate
- Permission levels per capability: view, recommend, act, require approval, or blocked — enforced by the system, not by a prompt
- Approvals: a teammate that hits a limit or an approval-required action pauses and notifies named approvers, primary first
- Oversight: every teammate action is attributed and logged on the record, teammates can be paused instantly, and limits can be changed at any time
- Context a teammate acts on: customers, properties and recurring plans, full service history with notes and photos, routes and crew capacity, invoices and payment behavior, and every call, text, and email on the account
- Data ownership: customer, job, and financial data belongs to the operator, stays in their workspace, and is exportable
- Roadmap: bring your own agent — Claude, Codex, ChatGPT, or an in-house agent working through Love under the same permission and approval model — direction being shaped with design partners, not shipped today
- Availability: early access, starting with a live demo call
- Company: Clicki, Inc.
- Contact: book a live demo via the form at https://lovemycrm.com/#early-access (email, then a short qualifying step, then a scheduling link)