Home service software forgot who it works for.

Home service companies have never paid more for software and had less control over their businesses.

Your CRM was supposed to simplify the operation.

Instead, it became the center of an ever-growing web of disconnected products. One for phones. Another for texting. Another for marketing. Another for reviews. Another for payments. Another for referrals. Another for reporting.

Each product solves one narrow problem while creating three more connections your team has to manage.

The software doesn't work for you anymore.

Your team works for the software.

Open your software expenses from last year.

Add up the CRM, phone system, texting platform, marketing tools, review software, payment processing, routing, forms, reporting, referrals, and every other subscription required to keep the business running.

• Now count the logins.
• Count the different phone numbers your customers receive messages from.
• Count how many times your employees copy the same information from one system into another.
• Count how many places you have to search to understand one customer.
• Count how many integrations you pay for that still don't give you the complete picture.

Then ask the most important question:

If you left your CRM tomorrow, could you take everything with you?

Every call. Every text. Every note. Every payment. Every estimate. Every review. Every referral. Every piece of customer history.

Or would you discover that you never really owned the most valuable asset in your business?

You pay more every year.

You manage more software every year.

And somehow, you control less every year.

The largest software companies know you are trapped. Many have been handed from founders to public markets and private equity firms. Product obsession has been replaced by revenue optimization, committees, and middle management.

Once a year, they invite you to a massive “user conference,” stand on a stage, and tell the people doing the real work how they think you should run your business.

We think they have it backward.

Introducing Love.

Love is an agentic CRM built from the ground up for home service companies.

Love brings your customers, conversations, sales, marketing, operations, payments, reputation, and referrals into one intelligent system.

Love gives your team AI agents that complete real work, not another assistant that summarizes the work your employees still have to do.

Love keeps your data open. You own it. You control access to it. You can connect the tools you want without paying a toll or asking permission.

Love is being built to replace the patchwork of point solutions your company has been forced to assemble.

• One customer record.
• One complete conversation.
• One place to operate your business.

Our goal is simple: Build the last piece of business software you will ever need to buy.

A few years ago, taking on the largest CRM companies would have been unthinkable. Building a serious system of record required hundreds of employees, enormous capital, and years of development.

AI changed that.

For the first time, a small, obsessed team can move faster, think differently, and outbuild companies with thousands of employees.

We believe we are that team.

I started by running and growing my own lawn care company. I bought the software, managed the crews, answered the phones, chased the leads, and experienced these problems firsthand.

I became frustrated enough to build LawnBot, a point solution that helped home service companies automate quoting and sell more work online. We grew it and eventually sold it to WorkWave, one of the largest private-equity-backed software platforms in the industry.

Then Erik and I built Clicki. More than 500 home service brands have used our software to generate referrals, reward customers and employees, and grow their businesses.

We have now lived this problem from every side.

• We were the operator.
• We were the software customer.
• We built the point solution.
• We sold into the legacy ecosystem.
• We integrated with the CRMs.
• And we watched the industry lose the founder-led magic that made these companies great in the first place.

We are not outsiders with a theory about what is broken.

We have lived it.

Now we're building what should have existed all along.

Built for the people doing the real work.

Built with Love.